Soundfold's distinctive pleated walls have been a familiar sight to movie-goers for years. Today, they’re found in thousands of theatres across the United States, in Central and South America, Canada and the Caribbean. But Soundfold first appeared in bowling alleys, beginning in 1967. Based on an ingenious patent filed by D. R. Humble in 1962, the wall covering’s original job was to minimize the excess reverberation caused by balls rolling down lanes to smash bowling pins.
Soundfold’s founder, Art Sickels, recognized his product’s ability to solve several problems: it not only controls excess reverberation by clarifying the sound within a room, it hides unfinished walls and mechanicals with an aesthetically-pleasing surface. He grew the business to include schools, churches, computer rooms, dispatch centers and recording studios.